From: Mark T <paradisaeidae@...>
Date: 2007-11-25T10:50:41+09:00
Subject: Re: the result of Ruby official logo contest

I've had a few weeks to relax.
Recently I went to a speak by one of the founders of Tomato.
Here in Sydney it was part of 'Design Week'.
His speak was titled 'Ways of making thought into form'.
http://www.dhub.org/articles/1010

It appeared to be mostly a PR campaign to re-assure students there was
some talent in Aust. to look towards when clambering for a job.

Being at the 'uts', University of Technology it was distressing that
they could not get the tri-projection system to behave.
Anyways, the talk went ahead, John's an engaging speaker, tomato borne
of frustration of the market at the time.
A fearless concept breaking posse of designers in London years ago
bore the fruit of 'tomato'.
Very lateral thinking was the start & all of it.
They still have to work for the dough though.

Anyway,s one day they were in the board room of Sony with a proposal
for a net-device logo.
They concepted it to be dynamic.
It would change according to the sensor inputs of various devices all
'round the world.
The Sony.boss asked how it would be done.
They replied they did not know.
The rest of the board fell of chairs when the boss gave them the
contract to go do it.
It got done.
Whenever a Sony rep/empl. required use of inclusion of the logo, they
would dial up a url. Copy-paste.

Anyways, John W is one of few non-Japan members of the Tokyo Type
directors club.
At the speak there was an Xhibition of TTDC works submitted. Was good.

Anyways, the title of the speak was good. The message was lateral. Lateral.
Astonishing to learn John W is color blind.

Much Respect to all.
Viva the change of govt. here in Aus.