From: Mark T <paradisaeidae@...>
Date: 2007-11-04T11:58:50+09:00
Subject: Re: the result of Ruby official logo contest

Yep, http://farm3.static.flickr.com/2176/1806344630_72ee335896.jpg?v=1193785158
is interesting.
1) It has some unforseen implied angles.
2) There is the lack of a box, so it cannot even be out of one.
3) There is a major edge out of visual reading harmonic, in that it is
the top left, first part of a western-reading scan.
4) This promotes the 'edginess' of Ruby.
5) Then there is the lack of alignment of the subText.
6) (5) Combined with (3) promotes a leaning towards a tipping point.
Very clever.
7) This tipping point is left-2-right, which makes taking the entire
pill a whole bunch easier.
8) The logo can change over time.

If http://www.ruby-assn.org/ruby-logo.jpg is to be adjusted in any way
my observation is that resorting to any colour approaching Orange is a
desperate last act of marketing. Even in a gradation.
Orange is a washed out mid between red (warming influence) & yellow
(alerting influence). Undecided at best,
Here is one example : http://telstra.com/index.jsp
Another: http://www.orange.com/english/home.php

So many times I have found (& still do) Ruby-lang to be breathtaking,
it would be good if the logo did the same.

MarkT