From: Jeremy McAnally <jeremymcanally@...>
Date: 2007-10-31T07:57:29+09:00
Subject: Re: [ANN] the result of Ruby official logo contest

You can see my comments on the http://www.rubyinside.com/ page, and I
think I'm certainly not the only one with those sentiments.

In a nutshell: I don't like it.  And I think plenty of people would
have chipped into a funding drive to get someone experienced in brand
design to take care of designing something rather than tossing the
contest out to a bunch of programmers who know very little about
design.

Alas, it's chosen now, but I'm still open to putting up some money for
another one to be designed, even if it isn't the "official" one and
merely used by those of us who don't care for the one chosen.

--Jeremy

On 10/30/07, Yukihiro Matsumoto <matz@ruby-lang.org> wrote:
> Hello All,
>
> As a chairman of the recently formed Ruby Association LLC[1], I
> happily announce the result of our Ruby official logo contest.
>
> We received 203 logos from 103 people.  TLDs of their mail addresses
> are .ac, .am, .as, .au, .biz, .com, .cx, .de, .dk, .edu, .es, .id,
> .jp, .net, .org, .ru, .to, and .uk.
>
> And the prize goes to Tom Schaub, from Lexington, Kentucky USA.  He
> will receive a winner plate and 100,000 JPY (roughly 872 USD).   We
> are now preparing a nice plate.
>
> The selection criteria is following
>
>  * avoid japonesque ones
>
>    Even though Ruby is from Japan, and I am a Japanese, Ruby uses live
>    all over the world.  Relying on single culture may not suitable for
>    the world dominating language.
>
>  * avoid cute ones
>
>    In Japan, we have tradition to value cute things high.  But in
>    worldwide, cute things are often considered immature.  I don't want
>    Ruby to be considered juvenile.
>
>  * avoid Rails related
>
>    Ruby is far older than Rails, and perhaps will live longer than
>    Rails.  Ruby on Rails rely on Ruby, not in reverse.
>
>  * select Ruby (jewel) related
>
>    Alter all, the top image of the language is Ruby jewel.  So I
>    avoided rabbits, fairies, and other creatures.
>
> In a process of selection, I strongly felt how good the previous one
> was.  It's beautiful, simple and embodies the image of the language.
> I belive the new one inherites those properties in spirit.  I really
> appreciate the original designer, John Long.
>
> I especially prefer the image part of the new logo, so we might use
> the logo without "programming language" text.
>
>                                                         matz.
> [1] http://www.ruby-assn.org/
> [2] http://www.ruby-assn.org/logo-contest.html.ja
> [2] http://www.ruby-assn.org/ruby-logo.jpg
>
>


-- 
http://www.jeremymcanally.com/

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