From: Nicholas Van Weerdenburg <vanweerd@...>
Date: 2007-04-26T22:10:28+09:00
Subject: Re: DHH vs. WHY style

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On 4/25/07, James Britt <james.britt@gmail.com> wrote:
>
> Nicholas Van Weerdenburg wrote:
> > What are people "buying" so to speak?
> >
> > Do I want a "Facets", or an AOP framework? If I want AOP and CLI, do I
> want
> > them bundled, or separate? What do I get for them being together? What
> does
> > Facets add to them?
> >
> > Also, consider branding/marketing considerations.  Publicity requires
> > naming
> > that enables discussion and clarity of what you are discussing. What is
> > Facets? What kind of publicity (market discussion and understanding)
> > does it
> > generate? What is Facets/CLI? Can a name like that generate publicity?
>
> WWSGD?
>
> (What would Seth Godin do?)
>
>
>
>
>
> --
> James Britt
>
> "The use of anthropomorphic terminology when dealing with
> computing systems is a symptom of professional immaturity."
>   - Edsger W. Dijkstra
>
>
There you go! Trans- it doesn't matter, just make sure you have a PURPLE
COW!

Or go more old school-  WWRATD? (What would Ries and Trout do)

Trans- it doesn't matter, just make sure you invent or segment a category
and own a word in the customers mind! It's all about positioning-
Differentiate or die!

Or WWYD (what would Yoda do)?
The words you chose, important they will become. Power, words have.

Cheers,
Nick

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