From: Ari Brown <ari@...>
Date: 2007-04-26T08:20:44+09:00
Subject: Re: DHH vs. WHY style


On Apr 25, 2007, at 6:47 PM, James Britt wrote:

> Nicholas Van Weerdenburg wrote:
>> What are people "buying" so to speak?
>> Do I want a "Facets", or an AOP framework? If I want AOP and CLI,  
>> do I want
>> them bundled, or separate? What do I get for them being together?  
>> What does
>> Facets add to them?
>> Also, consider branding/marketing considerations.  Publicity  
>> requires naming
>> that enables discussion and clarity of what you are discussing.  
>> What is
>> Facets? What kind of publicity (market discussion and  
>> understanding) does it
>> generate? What is Facets/CLI? Can a name like that generate  
>> publicity?
>
> WWSGD?
>
> (What would Seth Godin do?)

EWHWDO

(Exactly What He Would Do Otherwise)

Don't pick a weird name like Amerthrall (I just made that up). A good  
bet is always something simple.  For instance, CitiBank doesn't  
really generate conversations like OOTS generates laughs, but it  
sticks with people and is easy to remember.

JMT
~ Ari
English is like a pseudo-random number generator - there are a  
bajillion rules to it, but nobody cares.