From: Bil Kleb <Bil.Kleb@...>
Date: 2006-12-07T00:40:06+09:00
Subject: Re: What's the current standing of Rant vs. Rake?

Daniel Berger wrote:
> 
> If there's a compelling reason to switch, then people will switch.  If 
> not, they won't.

The ol' Beckhard-Gleicher model of change:

  change if dissatisfaction * appeal * plan > cost_of_change

See also Moore's /Crossing the Chasm/.

Later,
--
Bil Kleb
http://kleb.tadalist.com/lists/public/427170