From: Robert Dober Date: 2006-09-16T17:26:12+09:00 Subject: Re: anti-advocacy advocacy ------=_Part_102239_12966717.1158395116506 Content-Type: text/plain; charset=ISO-8859-1; format=flowed Content-Transfer-Encoding: quoted-printable Content-Disposition: inline On 9/15/06, Francis Cianfrocca wrote: > > On 9/15/06, Chad Perrin wrote: > > > > Strictly speaking, not necessarily. Advocacy is basically about > > convincing people that something is good. Marketing is about fueling > > the revenue stream. Advocacy, even when wildly successful, can > > sometimes actually reduce profitability, and can sometimes run at > > cross-purposes to marketing. > > For present purposes, this probably qualifies as nit-picking, but *sales* > is > about fueling the revenue stream. Marketing is about matching capabilitie= s > to needs, at identified price points (and the price point may be zero). > > "For many purposes, however, advocacy and marketing are roughly > equivalent." > I'd say that for many purposes, advocacy and *sales* are roughly > equivalent, > since sales involves the task of persuading people. > > marketing : adapting our strategy to the facts advocacy : adapting the facts to our strategy sales: ???[never sold a d.... thing in my life] just a thaught Robert --=20 Deux choses sont infinies : l'univers et la b=EAtise humaine ; en ce qui concerne l'univers, je n'en ai pas acquis la certitude absolue. - Albert Einstein ------=_Part_102239_12966717.1158395116506--