From: Chad Perrin <perrin@...>
Date: 2006-09-15T20:07:46+09:00
Subject: Re: anti-advocacy advocacy

On Fri, Sep 15, 2006 at 07:47:39PM +0900, Tom Allison wrote:
> 
> Doesn't advocacy == marketing ?

Strictly speaking, not necessarily.  Advocacy is basically about
convincing people that something is good.  Marketing is about fueling
the revenue stream.  Advocacy, even when wildly successful, can
sometimes actually reduce profitability, and can sometimes run at
cross-purposes to marketing.

For instance, a lot of Linux advocacy actually diverts people who might
otherwise give money to Red Hat toward community-based distributions.

For many purposes, however, advocacy and marketing are roughly
equivalent.

-- 
CCD CopyWrite Chad Perrin [ http://ccd.apotheon.org ]
"A script is what you give the actors.  A program
is what you give the audience." - Larry Wall