From: William Crawford <wccrawford@...>
Date: 2006-09-15T20:07:34+09:00
Subject: Re: anti-advocacy advocacy

Tom Allison wrote:
> Doesn't advocacy == marketing ?

Marketing typically implies being paid.  Advocacy just means that you 
are encouraging others to use something.

It is quite common now for celebrities to be a paid advocate now, of 
course, but that doesn't mean they can't/don't do it just because they 
like the product.

I think it's pretty obvious that the less famous someone is, the less 
likely it is they are being paid to advocate and the more likely that 
they actually just like the product so much that they think others 
should use it.

Unfortunately, companies have recently figured out how to get the 
unwashed masses to advertise/advocate for them and we call that 'viral 
marketing.'  It's quite effective with the sheeple.

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