From: Tom Allison <tallison@...>
Date: 2006-09-15T19:47:39+09:00
Subject: Re: anti-advocacy advocacy

Jeremy Henty wrote:
> On 2006-09-14, John Johnson <johnatl@mac.com> wrote:
> 
>> Advocacy is most influential to me when it is presented as "This is
>> why I like ..." (after I ask), rather than "You should ..."
> 
> I think the *most* influential advocacy goes "If *your* needs include
> ... then *this* will meet your needs because ...".  The person you're
> targeting probably doesn't care in the least what you like or why you
> like it, they just want to know if it will yield value for them.
> 
> Regards, 
> 
> Jeremy Henty 
> 

Doesn't advocacy == marketing ?