From: Kirk Haines <khaines@...>
Date: 2005-07-19T01:11:57+09:00
Subject: Re: Ruby momentum?

On Monday 18 July 2005 9:46 am, gwtmp01@mac.com wrote:

> Compared to what?  There are certainly quite a few vocal advocates
> for Rails but the hype/buzz/interest seems to be of a different
> quality than the type of "heavy marketing" that is usually associated
> with
> large corporate PR departments.  It seems to me more of a grass-roots
> buzz to me than any sort of orchestrated campaign.  I'd expect
> David and company to be advocating their technology but I think there is
> more going on than that.

:)  I think the initial efforts were pretty well planned and orchestrated by 
DHH, though only he could say for certain.  He started teasing it here long 
before it was released, and if one went and did some googling back then (I 
did), one found mentions of it in about every topically relevant blog that I 
could find.

> Once I see RoR mentioned in Business Week, I'll consider it being
> "heavily marketed". :-)

Well, DHH doesn't have the budget Sun does.  If he did, I expect the marketing 
would not be quite so grass-roots.  That's one thing that I respect about the 
guy.  He has a great deal of marketing/promotional accumen, IMHO.

Back to my main point, though.  I don't disagree that they hype has turned 
people off.  But it has also turned people on.  It's a strategy, and current 
evidence suggests that it has been a successful strategy.


Kirk Haines